When people think frozen yogurt, they think Golden Spoon! That's because we offer the ultimate frozen yogurt experience. We were there at the beginning, helping invent one of the coolest trends in food history. Many other companies have learned that all the marketing in the world can not build the cult of personality brands like ours have. Golden Spoon has spent years cultivating a close relationship and earning the trust of our customers. As a result, we are now the premier brand of soft-serve frozen yogurt in Southern California, and sell more yogurt here than any other frozen yogurt or ice cream chain.